Coca Cola Latin America has released this feel-good video compilation taken from security cameras showing people candidly demonstrating acts of kindness. Companies employ security cameras to catch crooks in the act or to deter such behavior. This video turns that notion on its head.
“We want to remind people that acts of kindness and bravery are taking place around them all the time,” says Guido Rosales advertisement director for integrated marketing communications of Coca-Cola Latin America. We couldn’t agree more as this is one of the main tenets of this site. According to mediabistro, the clip will be aired throughout the region in the coming months.